Researching Trends & Consumerism
In a class focused on design research, I was compelled to examine overconsumption behaviors among users who made purchases while scrolling on social media platforms.
I partnered up with Anna Glanzman, who was interested in finding out what is drawing young women to today’s fleeting micro-trends.
After months of research and ideation, our proposed solution was a mobile app prototype that could be utilized as a sustainability tool.
Brand Guidelines
A cohesive visual system that appeals to young women looking to make informed decisions before they add items to their cart.
Stakeholders
We considered how various user groups would use this app beyond Gen-Z women, and how it can be integrated into business modes.
Organization
Through testing and rapid prototyping, we landed on a simplified information architecture with users who value convenient processes in mind.
Research Insight:
Online shopping has become a convenience, and consumers shop this way due to ease rather than finding sustainable ways to shop.
Gamification
Through testing and rapid prototyping, we settled on a simplified information architecture that puts users who value convenient processes first.
Research Insight:
Online shopping has become so convenient that consumers will shop this way for ease rather than prioritizing clothing sustainability.
